Proposal only, not live app styling. Every mock uses real site_settings facts only: free shipping from S$51 or 6 boxes, at least 18 months' expiry at dispatch, ships from Hong Kong, WhatsApp +65 8955 6205. Product names and prices in the cards are placeholders. No mock shows star ratings, review counts or "just bought" popups, because no review data exists yet. The full rationale and contrast table are in brand-directions.md.
Direction A · Evolve
Clear Wink
"A beauty brand with an optician's promises." This keeps the teal, cream and blush and Syne. It fixes the logo, gives the wink a job and adds an honest promise strip.
Logo sketch
Monogram: the existing "w" wink, redrawn as an SVG with one eye open and one closed. Wordmark: the open eye in teal is the dot on the "i". The current black-square JPEG is retired.
Plus Jakarta Sans 400/600/800. Coloured and clear lenses, with at least 18 months' expiry at dispatch.
Không chỉ là thị lực. Mà là phong cách.
Bukan sekadar penglihatan. Tapi gaya.
Syne has no Vietnamese glyphs, so :lang(vi) headings switch to Plus Jakarta Sans 800 (shown above).
Announcement bar
Free shipping from S$51 or 6 boxes · 18+ months' expiry at dispatch · WhatsApp +65 8955 6205
Mobile hero + product card
Free shipping from S$51 or 6 boxes
winkybaby
Search shade or power
Not just vision. But vibes.
Coloured and clear lenses. Every box has at least 18 months' expiry at dispatch.
Shop colour lensesReorder
S$51free shipping, or 6 boxes
18 mo+expiry at dispatch
From HKships from Hong Kong
WhatsApp+65 8955 6205
Monthly · 14.2mm
Sample brand
Mocha Latte
Natural brown · 0.00 to -8.00
S$28.00Add
Wink device: the "same power both eyes" toggle, loaders and the empty cart.
Photography: soft daylight, cream backdrops, real local faces only.
Icons: Lucide, 2px rounded strokes.
Direction B · BoldRecommended
Shade Card
"See the real shade. Get it in a wink." A quiet ink-and-paper shell, so the lens colours supply the colour. Pop teal is the owned colour, with no pink. Every lens sits in a consistent shade card.
Logo sketch
The wink mark is a lens-iris open eye next to a heavy closed lid. It sits beside a stacked lowercase wordmark. The mark alone works as the favicon, the app tile and a yellow sticker.
Palette
Primary
Pop Teal#12B5A5 174 82% 39%
Teal ink
Deep Teal#0A6B63 175 83% 23%
Accent
Sticker Yellow#FFD23F 46 100% 62%
Text
Ink#101418 210 20% 8%
Background
Paper#F5F4EF 50 23% 95%
Surface
Card White#FFFFFF 0 0% 100%
Muted
Slate#5A6168 210 7% 38%
Success
Go Green#1E7F4A 147 62% 31%
Ink/Paper 16.80Ink/White 18.50Slate/Paper 5.70Ink/Pop Teal 7.20Deep Teal/Paper 5.79Ink/Yellow 12.81White/Success 5.01White/Pop Teal 2.57 fail, never use
Lens colour swatches: shade card
Black
Mocha
Latte
Grey
Blue
Green
Lilac
Rosy
Each family's hex tints the 6px top bar of its shade card. The page itself stays ink and paper.
Type
Find your shade.
In a wink. Bricolage Grotesque 800
Be Vietnam Pro 400/500/700. Monthly · 14.2mm · natural brown · −0.00 to −8.00.
Tìm sắc màu của bạn trong một cái nháy mắt.
Cari warna anda sekelip mata.
Both families include Vietnamese glyphs, checked against the Google Fonts subsets.
Announcement bar
Free shipping from S$51 or 6 boxes · 18+ months' expiry · WhatsApp +65 8955 6205
Mobile hero + product card
Free shipping from S$51 or 6 boxes · ships from HK
winkybaby
Search shade or power
18 mo+ expiry
Find your shade in a wink.
Every coloured lens shown on the same shade card, so you can compare them fairly.
Mocha
Latte
Grey
Lilac
Shop by shadeReorder
Free from S$51
18 mo+ expiry
WhatsApp us
Toric: cyl + axis
14.2mm
Sample brand · Monthly
Mocha Latte
Natural · subtle effect · 0.00 to −8.00
S$28.00Add
Shade card: the same crop, light and scale for every lens, plus an on-eye close-up.
Stickers carry real facts only, e.g. "18 mo+ expiry" or "Toric OK".
Icons: Lucide at 2.25px strokes in ink. Teal only for active states.
Direction C · Bold
Kopi Wink
"Pick your shade like your kopi order." A warm, local, food-named menu brand built on the mocha and latte shades that dominate the catalogue. The palette is kopi brown with a pandan accent.
Logo sketch
A kopitiam-stamp roundel with the wink face, beside a soft italic serif wordmark with a pandan smile underline. The roundel works as a packaging seal and an Instagram avatar.
Palette
Primary
Kopi#5A3420 21 48% 24%
Accent
Pandan#3F9A6B 149 42% 43%
Accent 2
Gula Melaka#D98E3A 32 68% 54%
Background
Susu#FBF4E6 40 72% 94%
Surface
Latte#EFDFC8 35 55% 86%
Text
Kopi-O#241510 15 38% 10%
Muted
Teh#6E5646 24 22% 35%
Success
Kaya Leaf#236B48 151 51% 28%
Text/Susu 16.12Text/Latte 13.50Teh/Susu 6.22Susu/Kopi 9.85Text/Gula 6.62White/Success 6.43White/Pandan 3.47, large text onlyGula/Kopi 4.05, large text only
Lens colour swatches: menu
Kopi-O
Mocha
Teh Tarik
Earl Grey
Butterfly Pea
Matcha
Ube
Bandung
The food names are for colour families and filters only. Brand product names (e.g. moody's) are never renamed.
Type
One mocha, please.
Fraunces 500 italic / 700
Plus Jakarta Sans 400/600/800. Warm, chatty microcopy, like ordering at the counter.
Chọn màu mắt như chọn món cà phê.
Pilih warna mata macam pilih kopi kegemaran.
Fraunces includes Vietnamese glyphs.
Announcement bar
Free shipping from S$51 or 6 boxes · 18+ months' expiry · WhatsApp +65 8955 6205
Mobile hero + product card
Free shipping from S$51 or 6 boxes
Winky Baby
Search shade or power
Pick your shade like your kopi order.
Today's menu of coloured lenses, from barely-there to bold.
Mocha · naturalbrowse ›
Teh Tarik · soft glowbrowse ›
Earl Grey · coolbrowse ›
See the full menu
Free from S$51
18 mo+ expiry
WhatsApp us
Mocha family
Sample brand · Monthly
Mocha Latte
14.2mm · 0.00 to −8.00
S$28.00Add
Photography: warm golden-hour light, café and street settings, close-cropped eyes.
Graphic devices: stamp roundels, dashed menu rules, hand-drawn steam lines.